Ku-“Double 11” yalo nyaka e-China, idatha evela ku-JD.com, Tmall, Vipshop nezinye izinkundla zibonisa ukuthi ukuthengiswa kwemikhiqizo yezilwane ezifuywayo kuqhume, okuqinisekisa ukukhuphuka okuqinile “komunye umnotho”.
Abahlaziyi abaningana batshele izintatheli zeSecurities Daily ukuthi ngokuthuthukiswa kanye nendlela yesayensi yokukhulisa izilwane ezifuywayo ngabathengi, imboni yezilwane ezifuywayo yaseChina isifinyelele eqophelweni lokuqhathanisa nemakethe ye-blue Ocean eyizigidi eziyizinkulungwane eziyi-100.Iphethini yamanje yemakethe ishintsha ngokushesha futhi isesikhathini sokuthuthuka okusheshayo, futhi imikhiqizo ehamba phambili yasekhaya kulindeleke ukuthi igqame.
Kuzoba nemindeni yezilwane ezifuywayo engaphezu kwezigidi eziyi-100 e-China ngo-2022
Ekuseni kwangomhla ka-Nov 13, u-Li Jia, isakhamuzi sase-Shenzhen, uthole ibhokisi likadoti elihlakaniphile le-“Double 11″ yokuthenga.Wabelane ngohlu lwakhe lokulinda oluthi “Double 11″ nentatheli yeSecurities Daily: ukudla kwekati, amathini, udoti wamakati, indawo yokukhwela ikati nokunye kudla ngaphezu kwesigamu.“Ngemuva kokuthola ikati, ngabona ukuthi miningi kakhulu imikhiqizo ehambisanayo, okubalwa uwoyela wezinhlanzi notshani,” kusho yena.
Ngokusho kwedatha ye-JD.com, ngemuva kokuvulwa kwe-"Peak 28 hours" ngo-8 PM ngoNovemba 10 kulo nyaka, imizuzu eyi-10 yokuqala yokudla okufriziwe kwezilwane ezifuywayo ikhula ngokuqhubekayo, unyaka wonke. -ukukhula konyaka izikhathi ezingaphezu kwezingu-5, kanye nevolumu yokuthengiselana yomkhiqizo wezilwane ezifuywayo brand Puante flagship esitolo anda izikhathi ezingaphezu kwezingu-6.Ngokombiko wempi "wesigaba sokuvula se-Double 11" sezilwane ezifuywayo ze-JD kusukela ngo-20:00 ngo-Okthoba 31, ivolumu yokuthengiswa kwezilwane ezifuywayo ze-JD emahoreni ama-4 okuqala ephule irekhodi lamahora angu-28 ngesikhathi esifanayo.Ngokusho kwedatha ekhishwe yiVipshop ngoNovemba 12, ukuthengiswa kokudla okuyisisekelo kwezilwane ezifuywayo kukhuphuke ngo-94% unyaka nonyaka, ukuthengiswa kwemikhiqizo yokugoma izilwane ezifuywayo kukhuphuke ngo-115% unyaka nonyaka, futhi ukuthengiswa kokukhishwa kwezikelemu nokunakekelwa kwezilwane ezifuywayo kukhuphuke ngaphezu kuka-80. % unyaka nonyaka.I-Tmall Battle Report ibiza isigaba sesilwane esifuywayo ngokuthi “i-Four King Kong entsha” kanye nomdlalo wemfashini, ezemidlalo nangaphandle, kanye nesigaba sobucwebe, esihambisana nobuhle be-“King Kong endala,” izimpahla zabathengi ezihamba ngokushesha, izinto zikagesi zabathengi, nezimpahla zokugqoka. .
"Kungabonakala ngokucacile ukuthi izinguquko ezindleleni zabathengi kanye nemikhuba yokuthenga ziholele ekukhuleni okusheshayo kwethrekhi entsha yokusetshenziswa," kusho uBlowing Xue, umongameli wesikhungo sokuthuthukiswa nokusebenza kwemboni yaseTaobao's Tmall.
Ukuduma “komnotho wezilwane ezifuywayo” kungabonakala futhi ezinguqukweni ezintsha ezisekelweni ze-e-commerce.I-Jd.com yethule umkhiqizo omusha “wenkomishi yesevisi” ngo-Nov 11, kanti umdidiyeli wenkonzo yokukhulisa izilwane ezifuywayo waba ngowokuqala ukwethulwa.Umkhiqizo uhlanganisa ukuphakelwa kwezilwane ezifuywayo, ukuqeqeshwa, ukuxhumana kwansuku zonke, izifo nokuvimbela, ukuzilungisa nokuhlanza, imidlalo yangaphandle, ukunakekelwa kwezingane, njll.
Ngokusho kwe-JD.com's White Paper on China's pet Industry Trends ngo-2022, isibalo semindeni ekhulisa izilwane ezifuywayo e-China sifinyelele ezigidini ezingama-91.47 ngo-2021 futhi kulindeleke ukuthi sidlule ezigidini eziyi-100 kulo nyaka.Umbiko kaCrowley ubonisa ukuthi phakathi kwabanikazi bezilwane ezifuywayo emadolobheni, labo abazalwa ngemva kuka-1990 no-1995 bakhula ngokushesha, babalelwa kumaphesenti angu-46 ngo-2021.
Njengamanje, izinga lokungena kwezilwane ezifuywayo ezindlini zaseShayina licishe libe ngama-20%, kuyilapho liphezulu njenge-68%, 62%, 45% kanye ne-38% eMelika, e-Australia, eBrithani naseJapane, ngokulandelana.“Uma kuqhathaniswa nemakethe yezilwane ezifuywayo emazweni athuthukile, isibalo sezilwane ezifuywayo ngomuntu ngamunye eChina sisencane, ngakho-ke maningi indawo yentuthuko esikhathini esizayo,” u-Bao Yuezhong, umcwaningi okhethekile e-E-commerce Research Center. kaWangjing kanye nosihlalo weBaum Enterprise Management Consulting, etshela abeSecurities Daily.Ngokuthuthuka komnotho waseChina kanye nokuthuthukiswa kokusetshenziswa kwezilwane, imakethe yezilwane ezifuywayo izoqhubeka nokukhula ngokushesha.”
Ithrekhi yezilwane ezifuywayo ukuthuthukiswa komkhiqizo wasekhaya kusheshisiwe
Lezi zilwane ezinoboya nazo zingabadla igolide bangempela.Ngokombiko we-IMedia Research, izinga lomnotho wezilwane ezifuywayo eChina lenyuke cishe izikhathi ezimbili ukusuka ku-2017 kuya ku-2021, lafinyelela kuma-yuan ayizigidi eziyizinkulungwane ezingama-400.Kulindeleke ukuthi ifinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-493.6 ngo-2022, ikhuphuke ngamaphesenti angama-25.2 unyaka nonyaka, futhi ikhuphuke ifinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingama-811.4 ngo-2025.
Uchungechunge lokuhlinzekwa kwemboni yezilwane ezifuywayo luhlukaniswe ezindaweni ezingaphezulu, ezimaphakathi neziphansi.Enhla nomfula wokuzalanisa izilwane ezifuywayo kanye nemakethe yokuthengisa, lesi sixhumanisi siwukuntuleka kwezikhungo ezinkulu zokusebenza.Phakathi kukhona zonke izinhlobo zemikhiqizo yezilwane ezifuywayo, okuhlanganisa ukudla kwezilwane ezifuywayo, ukudla okulula kwezilwane ezifuywayo, izinsiza zezilwane ezifuywayo kanye namathoyizi ezilwane ezifuywayo.Ezansi ngezinsizakalo zezilwane ezifuywayo, ezibandakanya ukunakekelwa kwezilwane ezifuywayo, ubuhle bezilwane ezifuywayo, umshwalense wezilwane ezifuywayo, njll.
Ngokwemininingwane ekhishwe iGatsha Lemboni Yezilwane Ezifuywayo ye-China Animal Husbandry Association, imboni yokudla ibala amaphesenti angama-51.5 emakethe yezilwane ezifuywayo, imboni yezokwelapha ngamaphesenti angama-29.2, kanye nemboni yezinsizakalo, okubandakanya ukunakekelwa kwezilwane ezifuywayo kanye nokunakekelwa kwezilwane ezifuywayo, ngo-12.8. iphesenti.
Njengamanje, kunezinkampani eziningi ezisohlwini lomqondo wezilwane ezifuywayo ezisohlwini lwamasheya ka-A, okuhlanganisa u-Pettie, uSinopet kanye no-Luz wesekethe yokudla kwezilwane ezifuywayo, kanye ne-Yuanfei Pet yesekethe yezilwane ezifuywayo, njll. Zonke izinkampani ezibalwe ngenhla zithole inzuzo enkulu ekukhuleni kwebhizinisi. izingxenye ezintathu zokuqala zika-2022.
Okwamanje, iqoqo le-ipos lisendleleni.Phakathi kwezinkampani eziphumelele umhlangano kukhona i-Tianyuan Pet kanye ne-Guaibao Pet, phakathi kwazo i-Tianyuan Pet yadalula imiphumela yomnikelo wayo wokuqala esidlangalaleni kanye nelotho ye-chinEXT ngoNovemba 11. Ngaphezu kwalokho, izilwane ezifuywayo ze-Fubei zigijimela ebhodini elikhulu le-Shanghai Stock Exchange. , isaqhubeka nokufakwa ohlwini;I-Shuaike Pets iqede umjikelezo wayo wokuxhasa ngezimali wama-yuan ayizigidi ezingama-500 we-Pre-IPO ngoMeyi kulo nyaka, futhi yaphothula ukuguqulwa kwezabelo zayo ngo-Agasti, ingena esigabeni esikhulu sokulungiselela ukufakwa ohlwini.
Ngokusho kwedatha, inani eliphelele lokuxhaswa ngezimali kwethrekhi yezilwane ezifuywayo ngo-2021 lidlule ama-yuan ayizigidi eziyizinkulungwane ezingama-3.62, ngamacala okuxhasa ngezimali angama-57.Kusukela ngo-2022 kuze kube manje, amabhizinisi afuywayo asekhaya angama-32 asethole ukutshalwa kwezimali, okubandakanya ukudla kwezilwane ezifuywayo, izinsiza, izinsiza, ukwelashwa kanye nezinye izici.
Kusukela ngo-Okthoba 2019 kuya ku-Okthoba 2022, izigameko eziyi-15 zokutshala izimali kanye nezezimali zenzeka emkhakheni we-e-commerce wezilwane ezifuywayo, kanye nesamba sezimali se-yuan engaphezu kwezigidigidi ezingu-1.39, ngokusho kwedatha yokuqapha ye-Dianzubao, inkampani engaphansi kwe-Internet Economic. kanye Nenethiwekhi Yokuxhumana.
UMeng Xin, umhlaziyi wakwaGuosheng Securities, uthe: “Uma kuqhathaniswa nezimakethe ezivuthiwe zaphesheya, amathuba emboni yezilwane ezifuywayo yaseChina asekukhuleni okuphezulu nokusimeme kwemboni kanye nesikhala esibanzi sokushintshaniswa kwasekhaya.Iziqhwaga zaphesheya kwezilwandle zithembele ezinhlelweni zomdlali wokuqala ukuthi ahole okwesikhashana.Imikhiqizo yasekhaya ithuthuke ngokushesha eminyakeni yamuva, futhi izingxenye zemakethe ezibalulekile njengokudla nokunakekelwa kwempilo yezilwane kulindeleke ukuthi zikhuphuke. ”
U-Liu Lang, umongameli weGatsha Lemboni Yezilwane Ezifuywayo we-China Animal Husbandry Association kanye nonobhala-jikelele weBeijing Small Animal Diagnosis and Treatment Industry Association, uthe: isihloko sethrafikhi empilweni yansuku zonke yabantu.Kodwa ukuthuthukiswa okusheshayo kubhekene nezinselele ezintsha, isizathu esiyinhloko ukuthi ukutshalwa kwezimali kwemboni yezilwane ezifuywayo kugxile kakhulu, okufana nezinye izimboni zasekhaya, kungase kudlule isikhathi sobuhlungu.Uma imboni ididiyelwe kakhulu, imboni yezilwane ezifuywayo kuleli izothuthuka kakhulu.”
Ukuze uthole eminye imikhiqizo yezilwane ezifuywayo, wamukelekile kuhttps://www.owon-pet.com/.
Isikhathi sokuthumela: Nov-14-2022